Inclusivity in Beauty: How Rare Beauty Makeup is Changing the Game
For decades, people have said that the beauty business doesn't include enough products for people of all kinds. A lack of color options, false beauty standards, and more concentration on hiding flaws instead of embracing individuality have made many customers feel they need to be seen or heard. However, a new wave of brands that value variety and self-acceptance is coming out. Selena Gomez started Rare Beauty as a singer and actor. Its goal is to make beauty more accessible to everyone.
Importance of Inclusivity in the Beauty Industry
Imagine going into a makeup store and finding a foundation that matches your skin tone. Or seeing ads with only models whose skin looks perfect and exactly what you desire your skin to be. But for many, these perfect scenarios are rarely reflected in reality. The limited range of products and the consistently flawless faces in media create a lack of representation, which can make people feel down and hurt their self-esteem, especially young people who rarely see their skin tones as ideal.
The Dove Self-Esteem Project did a study in 2018 and found that seven out of ten girls don't wear makeup when they go out because they're afraid of being judged for it. Inclusion in beauty means making a place where everyone, regardless of skin tone or background, feels welcome and free to use makeup to express themselves.
The Vision of Rare Beauty
Selena Gomez started Rare Beauty in 2020 to create a business that encourages people to love themselves and celebrates their uniqueness. Gomez has been very open about her mental health problems. She thinks being beautiful is about being happy with your body, not reaching an impossible goal.
Self-love is a theme that runs through every part of Rare Beauty. Gomez thinks that everyone's "rarest" quality is their unique beauty, which is what the brand name means.
Product Range: A Spectrum of Shades
The wide range of products that Rare Beauty sells is one of the most potent ways it supports acceptance. Unlike many other beauty brands, Rare Beauty has a wide range of foundation and makeup shades to suit all skin tones. With 48 shades and calm, warm, and neutral undertones, their "Always An Optimist 4-in-1 Mist & Foundation" will be an excellent match for most skin tones.
That's not all the name has to offer. Their lip and blush products also come in colors that look good on various skin tones. The "Soft Pinch Liquid Blush" comes in colors like "Happy," a bright coral pink, and "Virtue," a deep berry. The "Soft Pinch Tinted Lip Oil" has colors like "Joy," a light rosy pink, and "Nearly Apricot," a warm peachy nude.
Marketing Strategies
Rare Beauty knows that expression is essential for being open to everyone. They use models and brand spokespeople from various backgrounds, showing off different ages, abilities, and body types. This sends a strong message that beauty comes in many forms.
For instance, their "Positive Light Liquid Luminizer" advertisement used models with vitiligo, a skin condition that causes patches of skin to lose their color. This effort went against traditional ideas of beauty and praised the unique beauty of people with this condition.
Packaging and Accessibility
Sometimes, the way these skincare products are packaged can make it difficult for some people to open or use them. Rare Beauty makes its products more accessible by adding details that a wide range of audiences want. For example, the caps on their foundation bottles are big and easy to hold, which makes it easier for people to open and use their products, especially those who struggle with hand movements.
It's also easier for people who have trouble understanding what they're buying because the brand's labels are clear and to the point. These little things show that Rare Beauty is serious about making the beauty experience genuinely open to everyone.
Community Engagement and Feedback
Rare Beauty hears what customers say and uses that information to improve its products. They are active on social media and encourage their customers to give feedback about the company’s products. Thanks to this two-way contact, Rare Beauty can stay in touch with the needs of its wide range of customers.
When customers told Rare Beauty that they needed a cream blush, they made the "Stay Vulnerable Melting Blush," which is a creamy blush that can be blended in and gives you a natural flush of color.
Collaborations and Partnerships
Rare Beauty knows how important it is to work together. It has teamed up with several groups and individuals who support diversity and mental health. For example, it worked with the National Alliance on Mental Illness (NAMI) to give $100,000 to mental health programs in 2021.
These partnerships highlight important causes and show that Rare Beauty wants to make a difference in the world beyond the beauty business.
Impact Beyond Sales: Advocacy and Awareness
Rare Beauty is committed to being open to everyone in more ways than having a wide choice of products. The brand uses its popularity to raise awareness about mental health issues and fight against false beauty standards.
Mental Health Advocacy
- Rare Beauty works with groups like NAMI to give money to mental health causes. Selena Gomez has also been open about her battles with mental health...
Challenging Beauty Standards
- Rare Beauty's ads always feature models with different skin tones, body types, and skills. This approach eliminates the old and narrow idea of beauty...
Here's How Rare Beauty is Influencing the Industry
They're the First to do This: Because of Rare Beauty's popularity, other brands have had to increase the number of shades they offer and use more diverse models in their ads. The beauty business as a whole is benefiting from this move toward acceptance.
Giving Customers More Power: Rare Beauty encourages people to be themselves and accept themselves so they can feel good in their skin, no matter where they come from or how they look. If you also want to explore different beauty collections that are perfect for you, you can visit TheSkinFit.
Conclusion
Rare Beauty is an excellent example of a beauty business that can be open to everyone and make a difference. Rare Beauty’s broad range of products, dedication to diversity, and focus on raising awareness about mental health have changed what this business expects.
FAQs
1. How is Rare Beauty inclusive?
Beauty is inclusive because they try to include everyone in a lot of ways. They have many different colors of makeup for all skin tones. Their ads show all kinds of people. And they want to change what people think is beautiful.
2. How does Rare Beauty impact society?
Rare Beauty promotes self-acceptance and mental wellness through the Rare Impact Fund. The brand actively supports mental health services and aims to reduce stigma, especially among young people.
3. Why is inclusivity important in the beauty industry?
Inclusivity means everyone is seen, valued, and represented. When brands prioritize diverse skin tones, body types, and identities, they help break stereotypes and empower consumers to embrace their unique beauty with confidence.