{"product_id":"wella-soft-color-natural-instincts-kit","title":"Wella Soft Color Natural Instincts Kit","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWella Soft Color Natural Instincts Kit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e gives you a softer way to refresh faded hair color, blend early greys, or try a new shade without committing to permanent color. The verified Wella Soft Color formula is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edemi-permanent, ammonia-free hair color\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e designed to deposit rich, multidimensional tones while gradually fading over up to 28 washes. This makes it especially useful when you want a noticeable color change without the sharper root line associated with permanent dye.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe creamy color formula contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eshea butter\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, while the post-color conditioning serum includes coconut oil and aloe vera. Together, they give the coloring routine a more conditioning feel and leave freshly colored hair looking smooth and glossy. Wella also states that Soft Color provides up to four weeks of shine and 90% less hair breakage compared with untreated hair under its testing conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eWella Soft Color Natural Instincts Kit\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e works particularly well for dull color, visible regrowth, first greys, or anyone who wants to deepen and refresh their natural-looking shade. It does not lighten virgin hair like a permanent lightening color. Instead, the demi-permanent formula deposits tone and blends greys more softly, allowing the result to fade gradually as the hair is washed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe kit's cream-and-developer system spreads easily through dry hair, while the included Shine Booster Conditioning Serum completes the routine with added softness. A broad palette covers blacks, browns, blondes, coppers, reds, and deeper fashion tones. For Pakistani shoppers who color at home but prefer lower-commitment results, Soft Color gives you rich color, glossy shine, and manageable regrowth without moving straight into permanent dye.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's Special About Wella Soft Color Natural Instincts Kit\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe formula combines oxidative demi-permanent color with conditioning ingredients rather than focusing only on pigment. Results appear after the first coloring session and gradually soften as the hair is washed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAmmonia-free color:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Gives hair rich, multidimensional tone without ammonia.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eShea butter:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Included in the color cream to add conditioning care during application.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCoconut oil \u0026amp; aloe vera:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Found in the Shine Booster Conditioning Serum for a softer, glossier finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGrey blending:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps harmoniously blend visible greys rather than promising permanent 100% grey coverage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eUp to 28 washes:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Demi-permanent color gradually fades with shampooing.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eUp to 4 weeks of shine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Wella highlights lasting shine as part of the current Soft Color formula.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eOther Details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWella Soft Color Natural Instincts Kit is available at TheSkinFit as a lower-commitment option for refreshing or changing hair color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHair Concerns:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Faded Hair Color, Early Greys, Uneven-Looking Color, Dullness, Visible Regrowth\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eActive Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Oxidative Hair Colorants, Hydrogen Peroxide Developer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCare Ingredients:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Shea Butter, Coconut Oil, Aloe Vera\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHair Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for Hair Compatible with Demi-Permanent Oxidative Color\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColor Type:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Demi-Permanent Hair Color\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eWear:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Up to 28 Washes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFinish:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Glossy, Multidimensional, Natural-Looking Color\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eKit Contents:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 35ml Color Cream, 70ml Developer Milk, 2 x Shine Booster Conditioning Serum Sachets\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"5\/1 Rocky Light Brown","offer_id":53928153612602,"sku":"23614","price":2650.0,"currency_code":"PKR","in_stock":false},{"title":"6\/1 Beachwood Dark Blonde","offer_id":53928153645370,"sku":"23615","price":2650.0,"currency_code":"PKR","in_stock":false},{"title":"4\/15 Canyon 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