Framesi Pakistan: The Italian Secret to Better Hair Days

Better hair days are not about using more products. They come from choosing formulas that respond to what your hair truly needs. Rooted in Italian salon expertise, Framesi creates targeted solutions for dryness, frizz, damage, weak strands and fading colour. Its range includes shampoos, conditioners, masks, serums, colour care and styling products for different hair types and concerns.

TheSkinFit brings the Framesi collection to shoppers across Pakistan, making Italian haircare easier to explore and shop. This guide covers the brand's history, popular categories, key benefits and practical tips for choosing the right Framesi products for healthier, more manageable hair.

Framesi and the Making of a Salon Legacy

Framesi began in Milan in 1945 with an idea shared by Roberto Franchina and his friends Messa and Sironi. Their surnames inspired the name Fra-Me-Si, while their first products included talcum powder and brilliantine. What started as a small family-supported venture soon found a clearer purpose: creating products that could help professional hairdressers grow their craft and their salons. By the early 1950s, Framesi had started developing products specifically for salon professionals. This decision shaped the direction of the brand. Instead of following hair trends only as a product manufacturer, Framesi built a close connection with the people creating those trends behind the salon chair. Hairdressers remained at the centre of its products, training and creative work.

The 1960s marked an important step in Framesi's growth as the company invested in hair colour research and created a Made in Italy cream hair colour line. A decade later, Italian Style Framesi was formed in Milan, introducing hair fashion collections that connected cutting, colour and styling with the wider world of fashion. This approach helped the brand take its Italian creativity beyond local salons and into the international professional hair industry. Framesi continued to grow, but its original purpose stayed the same.

The company describes its mission as working for the success of hairstylists, supported by professional formulas, education, and technical training. Today, Framesi carries eight decades of Italian hair expertise while continuing to develop professional hair colour, care, and styling products to meet changing salon needs. The Framesi story is not simply about how long the brand has existed. It is about a small Milanese idea that grew by staying close to hairdressers, respecting their creativity and giving them better ways to work with hair.

Why Choose Framesi for Your Hair Routine?

There is no single hair product that works equally well for everyone, because fine, coloured, dry and frizz-prone hair can respond very differently to the same formula. Framesi makes the choice clearer by organising its professional products around specific hair, scalp, colour and styling needs.

Professional Salon Experience

Framesi develops professional hair colour, treatments and styling products for salon use. This background gives the brand a strong understanding of how hair condition, colour and the final style work together.

Products for Specific Hair Concerns

The Morphosis range includes focused options for damaged, dry, coloured, frizzy, curly, thinning and oily hair, along with products for dandruff and scalp care. This makes it easier to choose based on your main concern rather than using a general formula.

Care for Coloured Hair

Framesi has dedicated products for maintaining coloured hair, including the Color Lover range. These formulas focus on reducing colour fade while supporting softness, moisture, shine and manageability.

Options for Different Hair Textures

One formula may feel too heavy on fine hair but not moisturising enough for thick or dry hair. Framesi offers lightweight, nourishing, smoothing, volumising and curl-focused options, allowing you to select a texture that feels comfortable on your hair.

Hair Care and Styling in One Brand

Framesi covers cleansing, conditioning, targeted treatments, hair colour and styling. You can build a more connected routine without using unrelated products that may not support the same hair goal.

A More Purposeful Routine

The main reason to choose Framesi is not simply because it is a professional brand. It is the ability to select a product that meets a clear need, whether your priority is smoother hair, stronger-looking lengths, lasting colour, scalp care, curl definition, or better styling control.

Shop Framesi by Category

Framesi organises its range around the different stages of a professional hair routine, making it easier to choose products with a clear purpose. You can focus on colour, cleansing, conditioning, intensive care or styling according to what your hair needs most.

Framesi Hair Color

Framesi hair color is one of the brand's most established categories, with permanent, demi-permanent and semi-permanent options alongside direct dyes, pigments and lighteners. Professional ranges such as Framcolor are created for shade selection, grey coverage, tonal correction and creative colour services.

Framesi Shampoo

Framesi shampoo ranges address concerns such as dryness, damage, frizz, thinning, colour fading, excess oil and scalp discomfort. Morphosis and Color Lover include targeted cleansers for coloured, blonde, curly and chemically treated hair, allowing you to select a shampoo based on your current concern.

Framesi Conditioner

Framesi conditioners are designed to follow cleansing with the moisture, softness and manageability the hair needs. The collection includes formulas for dry, damaged, frizzy, coloured and blonde hair, with options that support smoother detangling without relying on one conditioner for every hair type.

Framesi Hair Mask

A Framesi hair mask gives the routine a more intensive conditioning step. The masks and treatments are developed for concerns such as dryness, rough texture, colour maintenance and weakened hair, helping improve softness, shine and manageability when regular conditioner is not enough.

Framesi Hair Serum and Leave-In Care

Framesi hair serums and leave-in products add targeted care without requiring another rinse. Depending on the formula, they can support shine, hydration, curl definition, smoother ends, frizz control or easier styling, making them useful for finishing both wash-day and daily routines.

Framesi Hair Styling Products

Framesi hair styling products cover preparation, shaping and finishing. The range includes primers, heat protectants, creams, mousses, gels, waxes and hair sprays for volume, curls, smooth styles, texture, shine and different levels of hold.

Framesi Hair and Scalp Treatments

Framesi also offers focused treatments for the hair and scalp, including professional and at-home options. These products are organised around concerns such as breakage, severe dryness, thinning, dandruff, scalp irritation and damage caused by chemical services.

Framesi Men's Hair and Beard Care

The Framesi professional range also includes products created for men's grooming. Barber Gen covers hair styling, beard care and shaving, giving barbers and home users options for shaping, finishing and maintaining a well-groomed look.

Popular Framesi Products and Prices in Pakistan

These Framesi products support hair repair, colour protection, quick cleansing and everyday styling. Each product targets a different concern, helping you choose what your hair needs instead of relying on one product for everything.

Framesi FOR ME 119 Shine Me Brightly Super Coat 150ml

Humidity can quickly undo a smooth blow-dry, especially when the hair is already prone to frizz. Framesi FOR ME 119 Shine Me Brightly Super Coat creates a water-repellent finish that helps maintain sleek styling while giving the hair a bright, mirror-like shine. Wakame algae extract also supports protection against heat, environmental exposure, dehydration, and colour fading. Apply it section by section to partially dried hair, finish with a blow-dryer, and use a straightener to activate the formula.

• Price: Rs.3,430

Shop At TheSkinFit

Framesi Morphosis Restructure Shampoo 1000ml

Hair can lose its body and elasticity after repeated colouring, bleaching or frequent heat styling. Framesi Morphosis Restructure Shampoo gently cleanses while supporting hair that feels dry, dull, weakened or structurally damaged. Its formula contains fermented rice extract and hyaluronic acid, while the larger professional-size version also highlights phyto-collagen and plant peptides. Massage it into wet hair and the scalp, then rinse thoroughly before continuing with a restructuring conditioner or treatment.

• Price: Rs.9,640

Shop At TheSkinFit

Framesi FOR ME 103 Refresh Me Dry Shampoo 150ml

Oily roots can make freshly styled hair look flat long before the next wash day. Framesi FOR ME 103 Refresh Me Dry Shampoo uses a lightweight modified starch to absorb excess sebum and give the roots a cleaner, fuller appearance. Argan and sesame oils help condition the hair without leaving it feeling heavy, while Wakame algae extract adds protective support. Shake the can, spray evenly from around 20cm away, allow it to settle, and brush the hair thoroughly.

• Price: Rs.4,540

Shop At TheSkinFit

Framesi Morphosis Repair Shampoo 1000ml

Hair exposed to straighteners, colouring or repeated salon services may begin to feel rough, tangled and difficult to manage. Framesi Morphosis Repair Shampoo cleanses compromised hair while helping restore lost moisture and improve the feel of the fibre. Camellia oil, hydrolysed micro phyto-keratin and plant ceramides support softness, nourishment and greater resilience. Apply it to wet hair and the scalp, massage gently and rinse before using a repair conditioner or mask.

• Price: Rs.8,500

Shop At TheSkinFit

Framesi Morphosis Repair Conditioner 250ml

Normal or fine hair may need repair without the weight of a very rich treatment. Framesi Morphosis Repair Conditioner softens damaged lengths, improves detangling, and helps the hair feel smoother and more manageable. Its formula combines camellia oil, micro phyto-keratin, plant ceramides, glycerin, and vitamin E to support shine and softness without making finer strands feel overloaded. Distribute it over the lengths and ends after shampooing, leave it for a few minutes, and rinse well.

• Price: Rs.3,400

Shop At TheSkinFit

Framesi Morphosis Repair Rich Treatment Mask 500ml

Thicker or heavily processed hair often needs more nourishment than a lightweight conditioner can provide. Framesi Morphosis Repair Rich Treatment Mask has a creamy texture made for medium-to-thick hair that feels dry, rough, or difficult to comb. The repair range uses ingredients such as camellia oil, micro phyto-keratin, and plant ceramides to support softness, shine, and a smoother finish. Apply the mask after shampooing, focus on the lengths and ends, allow it time to condition the hair, and rinse thoroughly.

• Price: Rs.7,600

Shop At TheSkinFit

Framesi FOR ME 222 Shape Me Glaze 200ml

When hair needs body and definition but a stiff finish feels uncomfortable, a flexible styling serum can be a better choice. Framesi FOR ME 222 Shape Me Glaze gives straight or wavy styles a fuller appearance while keeping the hair soft, glossy, and easy to shape. The formula supports lasting style, helps smooth imperfections along the lengths and ends, and includes UV protection with Wakame algae extract. Spread it through wet hair, then dry using a blow-dryer and brush to create the desired shape.

• Price: Rs.2,730

Shop At TheSkinFit

Framesi Morphosis Color Protect Shampoo 250ml

Freshly coloured hair can lose its depth and shine when it is washed with a formula that feels too harsh. Framesi Morphosis Colour Protect Shampoo cleanses gently while helping maintain the appearance and longevity of professional or at-home colour. Raspberry extract, hydrolysed olive, plant-derived protective polymers and a natural moisturising factor support hydration and colour care. Massage it into wet hair and the scalp, rinse well and follow with a colour-protecting conditioner.

• Price: Rs.3,620

Shop At TheSkinFit

Framesi Products by Scalp and Hair Concern

Its targeted ranges cover concerns such as structural damage, dryness, dullness, frizz, colour fading, thinning hair and excess scalp oil.

Damaged and Chemically Treated Hair

Framesi Morphosis Restructure is developed for hair weakened by colouring, bleaching, heat styling and chemical services. The range helps reinforce damaged areas, improve elasticity and restore a fuller, healthier appearance.

Dull and Overprocessed Hair

Framesi Morphosis Repair is suitable for hair that looks tired, rough or lacking in shine. Its shampoos, conditioners and intensive masks help improve softness, strength and manageability while giving dull strands a more polished finish.

Dry and Dehydrated Hair

Framesi Morphosis Sublimis Oil focuses on hair that feels dry, coarse or difficult to detangle. The oil-enriched range helps replenish moisture, smooth rough lengths and leave hair feeling softer without sacrificing movement.

Frizzy and Lifeless Hair

Framesi Morphosis Ultimate Care is designed for frizzy, unruly and tired-looking hair. It helps improve smoothness, elasticity and shine while making strands easier to control during everyday styling.

Coloured Hair

Framesi Morphosis Color Protect helps care for colour-treated hair while maintaining softness and vibrancy. The range gently cleanses and conditions without leaving coloured hair feeling dry, rough or stripped.

Thinning Hair and Oily Scalp

Framesi Morphosis Reinforcing is created for fragile or thinning hair accompanied by an oily scalp. The range helps cleanse excess oil and buildup while supporting stronger-feeling, more resilient hair.

Wavy and Curly Hair

Framesi Morphosis Curl Soul supports the natural shape of waves and curls. Its formulas help improve definition, hydration and softness while controlling frizz and maintaining flexible movement.

Split Ends, Flat Hair and Styling Concerns

Framesi FOR ME styling products provide targeted support for concerns such as flat roots, split ends, unwanted frizz and lack of hold. The range includes mousses, curl creams, finishing sprays, waxes and shine products for creating salon-inspired styles at home.

Why Buy Framesi Products from TheSkinFit?

At TheSkinFit, we make professional Framesi haircare easier to shop in Pakistan. We bring together authentic products, targeted hair solutions, and convenient online shopping so you can build a routine with confidence.

We Offer Authentic Framesi Products

We carefully source original Framesi products so you can shop without worrying about fake or unreliable formulas.

We Offer Sizes for Home and Salon Use

Choose from regular sizes for personal use and larger sizes for salons or long-term haircare needs.

We Keep Prices Clear

Product prices and sizes are clearly mentioned, making it easier to compare different Framesi options before buying.

We Pack Every Order with Care

Each product is carefully packed to help prevent leakage or damage during delivery.

We Deliver Across Pakistan

We make Framesi products accessible nationwide, allowing you to order online and receive them conveniently at your doorstep.