Dove Love Your Silver Gorgeous Grays Sulfate-Free Purple Shampoo

Dove Love Your Silver Gorgeous Grays Sulfate-Free Purple Shampoo is a lightweight purple shampoo for silver hair created to reduce unwanted brassy tones while enhancing the appearance of gray, white, and platinum hair. Its purple pigment helps visually counteract warm, yellow-looking tones, while the gentle cleansing base leaves fine strands feeling clean without a heavy finish.

The formula features a Biotin Complex associated with volume and fullness, making it particularly relevant to fine, thinning, silver hair that can look flat. Glycerin, Guar Hydroxypropyltrimonium Chloride, and Polyquaternium-10 contribute conditioning and moisture-supporting properties, while Ext. Violet 2 provides the purple pigment responsible for toning. Used consistently, it can help maintain a brighter, more polished-looking silver tone.

Neutralize Brassiness While Keeping Silver Hair Light And Luminous

• Purple pigment visually counteracts unwanted warm tones that can make gray and silver hair appear dull.
• Biotin Complex supports a fuller-looking appearance for hair that feels fine or lacks visible body.
• Gentle cleansing removes everyday buildup without the heavy feel that can flatten delicate strands.
• Radiant shine helps gray, white, and platinum tones appear brighter and more polished.
• Lightweight conditioning polymers help improve slip, softness, and manageability during the cleansing step.

Other Details

• Product Type: Purple Shampoo
• Key Technology: Biotin Complex
• Conditioning Ingredients: Guar Hydroxypropyltrimonium Chloride, Stearamidopropyl Dimethylamine, Polyquaternium-10
• Moisture-Supporting Ingredient: Glycerin
• Cleansing Agents: Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate
• Color-Correcting Agent: Ext. Violet 2 (CI 60730)
• Hair Type: Gray Hair, Silver Hair, White Hair, Fine Hair
• Formula Benefits: Sulfate-Free, Paraben-Free, Silicone-Free, Lightweight, Gentle
• Finish: Brighter-Looking Silver, Radiant Shine
• Fragrance: Perfumed
• Certification: PETA Approved
• Size: 400ml