About the ELF Soft Glam Satin Foundation 30ml

This is a medium-coverage liquid foundation that blends into skin rather than laying on top of it. The formula is breathable. It moves with the face and responds to your skin type, giving oily skin a controlled non-greasy finish and giving dry skin a hydrated, healthy look all day. The finish is satin, smooth and soft, sitting exactly between matte and dewy. Coverage builds too. A light pass gives a natural skin-like result, and one extra layer adds full coverage for days when more is needed.

What makes this formula different is the 1% Hydrating Hibiscus Complex. This botanical actively keeps moisture bound to the skin throughout wear, so the foundation stays fresh and comfortable for hours rather than drying out and cracking by afternoon. Pomegranate, blueberry, and goji berry extracts work alongside this complex as antioxidants, protecting skin from daily environmental exposure. In Pakistan's high-UV climate, that kind of built-in protection during wear matters more than most people realise.

Available in 36 shades across cool, neutral, and warm undertones. Shade matching is realistic for Pakistani skin tones from fair to very deep rather than a compromised best guess. Non-comedogenic, vegan, and Leaping Bunny certified. Free from parabens, phthalates, sulfates, and triclosan. There is no SPF in this formula. Apply a dedicated sunscreen underneath on all daytime looks without exception.

WHAT'S SPECIAL ABOUT e.l.f. SOFT GLAM SATIN FOUNDATION

• Breathable lightweight formula that does not look or feel cakey after hours of wear, so you get real medium coverage without the heavy suffocated feeling most foundations leave behind by afternoon
• 1% Hydrating Hibiscus Complex actively keeps skin moisturised during wear rather than drying it out. The foundation works with your skin through the day, not against it
• Pomegranate, blueberry, and goji berry extracts add antioxidant protection during daily wear, particularly important in Pakistan's intense UV climate where sun damage accumulates steadily on unprotected skin
• Available in 36 shades across cool, neutral, and warm undertones, so matching accurate Pakistani skin tones from fair to deep is realistic rather than a compromise
• Non-comedogenic and tested suitable for dry, oily, and combination skin. One formula across all skin types and seasons. Results look their best 5-10 minutes after application once the formula fully settles

OTHER DETAILS

• Variant: 30ml
• Makeup Concerns: Uneven skin tone, dull complexion, patchy base, visible imperfections, cakey foundation
• Active Ingredients: 1% Hydrating Hibiscus Complex, Pomegranate Extract, Blueberry Extract, Goji Berry Extract
• Coverage: Medium buildable coverage
• Finish: Satin, smooth, soft glam finish
• Texture: Lightweight liquid foundation
• Use: Face foundation
• Skin Type: Dry, oily, normal, and combination skin
• Best For: Everyday makeup, soft glam looks, smooth base, medium coverage, natural-looking foundation