L'Oreal Paris Elvive Dream Long Straight 72H Straightening Keratin Shampoo is specifically designed to smooth and straighten long, frizzy hair. Enriched with micro keratin and black cumin oil, For up to 72 hours, this shampoo keeps hair sleek and straight while reducing frizz. Your hair will be soft, shiny, and naturally straight without feeling heavy thanks to its nourishing formula, which strengthens the hair from root to tip.

This shampoo provides long-lasting frizz control and makes your hair smoother, straighter, and easier to manage—it's perfect for long, frizzy hair. For days, keep your hair sleek and frizz-free by using it frequently.

What’s special about L'Oreal Paris Elvive Dream Long Straight 72H Straightening Keratin Shampoo

• Provides up to 72 hours of straight hair

• Enhanced with black cumin oil and microkeratin

• Controls frizz and smooths hair fibers

• Leaves hair supple, shiny, and naturally straight

• Ideal for long, frizzy hair

Other Details

• Variant: 360 ml

How to Use

1. Apply to wet hair.

2. Massage gently to create a lather.

3. Rinse thoroughly.

4. For best results, follow with Elvive Dream Long Straight Conditioner.

PRO TIP

Use the entire Elvive Dream Long Straight system, which includes the shampoo, conditioner, and leave-in treatments, for improved straightness and frizz control.